Webinar| Engaging with Customer Stakeholders

Webinar Training Series


Having developed the insight in to the customer's organisation and environment, the next step is to engage with the key stakeholders.

These stakeholders are likely to be more senior than in previous engagements and this can present challenges such as understanding who they are and how to gain access to them, as well as how to engage with them to ensure the best results.


This webinar focuses on the steps required to first identify, then target the ap-propriate stakeholders and how to elicit requirements from them.

The key techniques and tools covered are:

  • Stakeholder Power Grid
    • Actions to be taken with stakeholders
    • Level of interest and power
  • Strategic Question Asking Framework
    • Structured approach to meetings
    • Process driven meeting approach to reach a specific goal

Other webinars in the series:

View the full list schedule of webinars here.


Scott Young

Scott is a consultant with more than 15 years' experience specialising in technology enabled customer business transformation. He has a profound understanding of how institutions can leverage technical architecture in their business strategy. <read more>.

Technical Requirements:

Internet connection and computer speakers for audio.

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